1999 -United Spirits (UNITDSPR) is the spirits division of the UB Group. It was originally incorporated as McDowell & Co. in 1999. On the amalgamation of eight spirit companies into the company including Herbertsons, Triumph Distillers & Vintnersgot, and Shaw Wallace, the company got its current name in 2005. 2002 -McDowell Alcobev becomes the wholly owned subsidiary of the company. -UB group gives a new look to No.1 McDowell's, itsflagship in the prestige segment of the whisky market. -Mr B M Labroo inducted as the member on the audit committee of the Directors of the company. -Forges alliances with US, Australia and French Cos. for bulk wine import. -Company pulled out from buying out the Gilbey brands and manufacturing operations in India. -High court refuses to grant interim relief to the company in the court battle with Shaw Wallace & Co. -Phipson Distilley becomes a wholly owned subsidiary of McDowell & Co. -Acquires 85% equity stake of Truimph Distilleries & Vinters Pvt Ltd. -Truimph Distilleries and Vinters becomes a subsidiary of McDowell. -In the wake of acquisition of Gibley's Green Lable Whisky , company decided to refrain from any more acquisitions. 2003 -Rolls out its new Whisky brand, 'Derby Special Whisky' in Andhra Pradesh Market. -Forges alliance with Newzealand Co called Independent Liquor to pursue an agressive growth strategy in the ready-to-drink segment. -Increases its exposure in Indian as well as in Hollywood films. -No 1 Celebration rum crosses sales over 3 million during the year. -Fire broke in the Finished goods godown at Rosa Distillery. -McDowell Alcobev makes open offer to acquire 25% stake in Intertia Industries. -McDowell and Company soars 9.18% to Rs.49.35 on offer for Herbertsons. -McDowell & Phipson makes counter offer to buy out 45.2 % equity in Herbertsons Ltd., priced at Rs.200 a share. -Mohun Bagan Athletic Club entangled into a fresh tiff with its sponsor McDowell. -McDowell unleash new Vodka 2004 -McDowell & Company Ltd has informed that Mr Adi Burjor Godrej has resigned from the BoD of the Company. - McDowell & Co launches Old Cask Rum, in the Karnataka market. -McDowell unveils `Signature` in TN market 2006 -United Spirits is likely to declare the acquisition of Whyte & Mackay by January 2007. The deal likely to be valued at 400 million pounds (around Rs 3500 crore). When this deal culminates, it will be one of the major acquisitions which Vijay Mallya will have mounted after his recent Rs 1,300 crore deal to take over arch-rival Shaw Wallace. The company currently has a net debt of Rs 1,300 crore. The company will definitely leverage its balance sheet to part-fund this acquisition. -Company has changed its name from McDowell & Co. Ltd. to United Spirits Ltd. 2007 - United Spirits Ltd has appointed Mr. Sudhindar Krishan Khanna as an Additional Director of the Company with effect from June 01, 2007 2008 -The company has introduced rum and whiskey in 90 and 60 ml PET High-end whiskies single-use packs, in Karnataka and Maharashtra respectively, on a test basis last week, reports Economic Times. -The company has said on Dec. 01, 2008 that its board had approved the merger of Balaji Distilleries, into USL in an all stock deal. The merger will be effective from Apr. 01, 2009. -Registered Office of the Company has been shifted From 51, Richmond Road, Bangalore- 560 025 To 'UB Tower', Level 6, UB City, # 24, Vittal Mallya Road; Bangalore- 560 001 2009 -United Spirits Ltd sells 90 million cases in 2008-2009; Narrows the gap to the No 1 position in the global spirits market. - United Spirits - Acquisition Tern Distilleries Pvt. Ltd. 2010 - United Spirits Clocks Sales Volume of 100 Million Cases to Become the World's 2nd Largest Spirits Company - United Spirits Ltd enters into Share Purchase Agreement with Pioneer Distilleries Ltd - Merger of Balaji Distilleries Ltd into United Spirits Ltd Approved. 2011 - Company has acquired 977,212 Equity Shares of 10/- each of Pioneer Distilleries Ltd (PDL), representing 7.3% of the paid up capital of PDL. - United Spirits Ltd had acquisition of 41.54 % Equity stake in Sovereign Distilleries Ltd 2012 - United Spirits acquires 100% ownership in Sovereign Distilleries Ltd. - United Spirits confirms stake sale talks with Diageo plc 2013 -Sebi may ask Diageo to modify agreement with UB Group -United Spirits Ltd Board recommends Dividend 2014 -United Spirits Ltd Diageo completes Tender Offer for 26% of United Spirits Ltd 2015 -United Spirits Ltd has sanctioned the Scheme of Arrangement ("Scheme") between United Spirits Limited ("the Company") and Enrica Enterprises Private Limited (Enrica) 2016 -United Spirits dedicated Project S.H.E. to its communities in Alwar 2017 - Diageo celebrates 20 year anniversary - Diageo India collaborates with Institute of Road Traffic Education for a two days Road Safety Programme in Mohali 2018 -Rajasthan Police and Diageo India collaborate with Institute of Road Traffic Education for a two day Road Safety Programme in Jaipur. -Diageo India extends its Road Safety Programme to the Traffic Police of Uttar Pradesh together with the Institute of Road Traffic Education. -Company has splits its face value from Rs. 10/- to Rs. 2/-. 2019 -IRTE and Diageo India partner with Police of Tripura for a National Capacity Building Program. -Diageo India together with IRTE extends capacity-building training to the Indian Navy in Karnataka. 2020 -Diageo India Launches `Raising The Bar', A Rs. 75 CR. Revival And Recovery Programme To Support Bars, Pubs And Restaurants Serving Alcohol. -Diageo India and IRTE Partner To Extend Its Road To Safety Programme To Police Officials In Arunachal Pradesh. -Diageo Launches New Ten-Year Sustainability Action Plan. -Diageo Launches New Social Media Positive Drinking Campaign The Balance Challenge. 2021 -Diageo India announces its entry in craft whisky with United's Epitome Reserve. 2022 -Diageo India announced an investment of INR 31.5 crores to acquire a strategic minority stake in Nao Spirits & Beverages Private Ltd. -Diageo India invests Rs 45 crore in its state-of-the-art Craft and Innovation Hub in Ponda, Goa. -Diageo India launch of two new refreshing carbonated mixers for expanding their non-alcoholic beverage category in India. 2024 -Acquisition of V9 Beverages Private Limited and Indie Brews and Spirits Pvt. Ltd.