Keventer Agro IPO

Our products cater to the ‘needs’ and the ‘wants’ of our consumers by satisfying their daily nutrition needs and delighting them with our range of indulgent and “on-the-go” products. Our “ready-to-eat” and “ready-to-cook” products facilitate ease of cooking for our consumers. According to the Technopak Report, almost 60-65% of the total population of East and North East India constitutes the core consuming class for packaged food, dairy and other food and grocery items. We believe that our Company, with its comprehensive product range, is well placed to capture this market.

Our business primarily comprises of the (i) packaged foods & beverage; and (ii) dairy & fresh segments. Our packaged foods & beverage segment primarily involves the manufacturing, packaging, marketing, distribution of products which include (i) “Frooti” or “Appy” or “B Fizz” or “Appy Fizz” or “Bailley” or “Smoodh” which are licensed to us pursuant to various franchisee agreements entered into with Parle Agro Private Limited (“Parle Agro”); and (ii) “ready-to-cook” and frozen food under “Keventer” brand.

Our dairy & fresh segment primarily involves (i) sourcing, processing, marketing, distribution and sale of pouch milk, pouch curd, ice-cream, set-curd, UHT milk, milkshakes and lassi under the “Metro” and “Keventer” brands; and (ii) sourcing, ripening, distribution, branding and sale of bananas under the “Keventer” brand.

Our manufacturing and processing infrastructure comprises of our flagship facility at Barasat, West Bengal which is spread over 92 acres and comprises of multiple processing units. Our flagship facility and units are strategically located in close proximity to our market, which minimizes our logistics cost and enables us to supply fresh stocks with minimum delay to our consumers. The UHT milk processing unit, which we have at our Barasat facility, is the only UHT milk processing and packaging unit in the eastern region of India (source: Technopak), which allows us significant advantages over our competitors. Our other food processing units are located at Durgapur, Midnapore, Siliguri, Malda and Patna, which are primarily involved Brand World: Others 153 in processing and manufacturing of products under the dairy & fresh segment.